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how did lavar ball make his money

LaVar Ball made his money through a variety of ventures, primarily centered around basketball and entrepreneurship. Here are some key ways he generated income:
1. Basketball Career: LaVar Ball was a college basketball player at Washington State University and played professionally in the United States Basketball League (USBL) for a brief period. While his professional playing career did not lead to significant wealth, it laid the foundation for his involvement in basketball.
2. Ball Brothers’ Basketball Careers: LaVar is the father of three sons—Lonzo, LiAngelo, and LaMelo Ball—who all pursued professional basketball careers. Lonzo was drafted second overall by the Los Angeles Lakers in 2017, and LaMelo was selected third overall by the Charlotte Hornets in 2020. Their success in the NBA has significantly raised LaVar’s profile and financial status.
3. Big Baller Brand: LaVar founded Big Baller Brand (BBB), a sports apparel company, which gained notoriety for its bold marketing and the decision to release high-priced sneakers, notably the “ZO2” sneakers for Lonzo Ball. Although the brand faced criticism and challenges, it attracted attention and created a market presence.
4. Media Appearances and Reality TV: LaVar gained fame through various media appearances, including interviews and reality TV shows. His outspoken personality and controversial statements helped him secure a place in the public eye, leading to opportunities for paid appearances and endorsements.
5. Merchandising and Licensing: The popularity of LaVar and his sons led to merchandising opportunities, including branded clothing and memorabilia. This aspect of his business strategy helped generate additional revenue.
6. Social Media and Branding: LaVar leveraged social media to build a personal brand, garnering a large following and engaging with fans. This online presence has opened doors for sponsorships and collaborations.
Through these avenues, LaVar Ball has established himself as a prominent figure in sports culture and entrepreneurship, contributing to his overall financial success.

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