Geocoding photos for Google Business Profile (GBP) posts can be beneficial in 2024. Here are some reasons to consider:
1. Local Relevance: Geocoding helps establish a connection between your business and its location. This can enhance local SEO efforts, making it easier for potential customers in your area to find your business.
2. Enhanced Visibility: Photos with geolocation data may appear in local search results, Google Maps, and other relevant platforms, increasing the likelihood of engagement from users searching for services or products nearby.
3. User Engagement: Including geocoded images can attract more attention from users, as they may be more relevant to their searches. It can help your posts stand out and encourage more interactions.
4. Trust and Authenticity: Geocoded photos can lend credibility to your business by showing that you are genuinely located at the address listed on your profile. This authenticity can build trust with potential customers.
5. Competitive Advantage: If your competitors are not utilizing geocoded images, doing so can give you an edge in local search rankings and customer engagement.
While it’s not mandatory to geocode photos for GBP posts, doing so can enhance your visibility and relevance in local searches. It’s a good practice to incorporate, especially if you rely heavily on local customers.
