Fetch Rewards makes money through several key avenues:
1. Partnerships with Brands: Fetch Rewards collaborates with various consumer brands and retailers. These brands pay Fetch to promote their products and offer rewards to users for purchasing them. This incentivizes users to scan receipts that include these specific brands, driving sales for the companies involved.
2. Data Analytics: Fetch collects valuable data on consumer shopping habits and preferences through the receipts submitted by users. They analyze this data and sell insights to brands and retailers, enabling them to tailor their marketing strategies and product offerings more effectively.
3. In-App Advertising: The app may include advertisements or sponsored content from brands looking to reach Fetch’s user base. This provides an additional revenue stream by promoting specific products or services directly within the app.
4. Affiliate Marketing: Fetch Rewards can earn commissions through affiliate links when users make purchases through the app or website. By directing users to partner retailers, they can earn a percentage of sales made through these referrals.
By leveraging these strategies, Fetch Rewards creates a win-win scenario, providing value to both users who earn rewards and brands that gain access to targeted advertising and consumer insights.
